What Are the Most Popular Types of Promotional Products for Business?

In an effort to cut through all the noise, you might get tempted to choose highly unusual promotional products for your business. But remember one thing – commonly used promotional products are popular for a reason. Sure, a branded pet rock might get a chuckle from the recipient. But will it leave a lasting impression or effectively promote your brand? You probably know the answer to that question.

Stick to these seven popular promotional products for business, and your brand will always be well-represented.

Though most of our daily activities have gone digital, virtually everyone will need to write something down occasionally, be it notes in a meeting or a shopping list. And when they do, what will they see? That’s right, your logo or company name!

In the world of promotional products for business, pens are a classic, making thousands of impressions during their life span. They’re compact, useful, and come in various shapes and styles. This allows you to align their look to your brand image and leave a memorable mark on potential customers every time they leave a mark on a piece of paper.

Tote bags have taken the world by storm, and for good reason. These bags are highly practical and versatile, making them an excellent choice for various activities, from going grocery shopping to carrying books to school. In other words, your potential customers will likely seamlessly integrate your brand into their daily lives, which is what effective promotional products are all about.

But keep one thing in mind – tote bags might be simpler than “traditional” bags and purses, but they’re still bags. This means they should be sturdy, durable, and made using high-quality fabrics. Remember these factors when choosing the company to create your promotional products for business purposes.

Sure, a keychain isn’t a necessity. But what was the last time you saw a key with nothing attached? Chances are, it was a long time ago. After all, virtually everyone likes a fun keychain that can help them locate their keys quickly and carry them with ease.

From a business point of view, keychains are an excellent choice for promotional items because they’re affordable, compact, and offer a daily reminder of your brand. Use them for events where you expect a big crowd, and your brand will soon dangle from pockets and purses across the country.

Generally speaking, apparel is quite popular among promotional products for business. But if there’s a single product that makes the most noise, it’s undoubtedly a printed T-shirt. In fact, T-shirts top the list of promotional products with the longest staying power, with customers holding onto (and using) them for months on end.

Due to their size, they serve as an excellent canvas for your brand message. Basically, you’re in for a win-win scenario – you get to play with the design, and the end result gets visibly displayed to thousands of people.

Like apparel, drinkware is generally highly popular among promotional products for business. These items have a high return on investment, as people tend to use them extensively for quite some time.

Cups are arguably the most popular product in this category. They come in numerous shapes, sizes, and designs, allowing you to personalize them for virtually any event.

Hats are a beloved promotional item, both by businesses and customers. From a business standpoint, these products offer optimum brand exposure and impressive staying power. After all, they can be worn indoors and outdoors for various occasions, from sports events to casual strolls in the park. Plus, they can be worn day after day, which is rarely the case with other promotional apparel.

As for the customers, they enjoy the practicality and style of these promotional items. So, pay close attention to the design and attractiveness of your promotional hats to ensure your customers never want to take them off.

Specialized water bottles have become incredibly popular relatively recently. With numerous influencers and celebrities carrying striking bottles day after day, their audiences have seemingly followed suit.

Now, carrying an aesthetically pleasing water bottle is all the rage. When choosing these as promotional products for business purposes, think big. Make them colorful, large, and distinctive, and they will easily grab the attention of passers-by. And since everyone needs to drink water, they’ll likely do this on the daily.

Since the listed promotional products for business are incredibly popular, you will obviously not be the only company handing them out. But this doesn’t mean your products can’t stand out. Go with a reliable manufacturer like Imprint Now, and your products will easily stand out due to their trendy design, quality materials, and unparalleled attention to detail.