How to Choose the Best Promotional Products for Business

According to Forbes, business promotional products are any merchandise with your company name, logo, or motto that you offer for free. Some of the most popular promotional products include bottles, tote bags, pens, coffee mugs, T-shirts, notebooks, and hats.

Like every savvy company owner, you want to be sure your investments make sense. The funds allocated for your business promotional products can be large, so it’s important to understand how they can help your organization:

• Increasing brand awareness – By distributing marketing materials to others, you introduce your company to broader audiences. The greater the exposure, the higher your chances of growing your organization.
• Attracting new customers – Marketing products can also help you expand your customer base. All it takes is to hand out pens, notebooks, mugs, and other merchandise to passers-by to pique their interest.
• Boosting customer loyalty – In addition to attracting new clients, promotional products can help you retain existing customers. Free gifts show that you appreciate your consumers, making them more likely to stick with your company.

Promotional products are effective, and you can add countless items to your marketing toolbox. However, there isn’t a one-size-fits-all solution, which means you’ll need to choose your merchandise carefully.

Here are five tips to help you make the right choice.

Looks are important when selecting a promotional product, but they’re not everything. After all, most of your wares will appear pretty much the same, featuring a uniform logo and similar colors.

It is the durability of those goods that matters most. Take coffee mugs as an example. If they don’t discolor after a few months, and the handle remains in place, the users will associate your brand with quality offerings.

Having diverse promotional stock matters, but making sure each item fits your target audience matters even more.

For that reason, consider the most important values of your customers. If they do a lot of charity work, fancy gifts like champagne bottles and luxury watches will miss the mark. Something more modest (e.g., a simple cup holder or tote bag) would be more appropriate.

Also, if you’re a business-2-business (B2B) enterprise, think about the industry of your target clients. For example, if some of them sell office supplies, products like notebooks, notepads, and pens work well.

Besides quality and suitability, your marketing products should also scream “usability.” Yes, unusual items (e.g., pet rocks or popcorn bags with an engraved logo) are fun, but they can sometimes be too quirky and provide minimal value to your audience.

To avoid this issue, only choose practical products. Imprinting your company name on USB drives, phone cases, and other handy items is more effective.

The NASDAQ recently discovered that 90% of millennials don’t mind paying a higher price for a sustainable product. You can use this to your advantage by investing in eco-friendly promotional wares, including recyclable bottles, T-shirts, and hemp bags. Others will perceive you as a business that cares about the planet.

Considering the season is also crucial. For instance, if you plan to offer your products in the summer, sunglasses, beach towels, flip-flops, and other weather-appropriate items make sense. On colder days, opt for products like gloves, caps, and tea pitchers.

Knowing what to look for in your promotional products is essential, but it’s only the first step in marketing your enterprise. Now you need to select your provider, and you won’t have to look very far.

With Imprint Now readily available, you can order any promotional product from your computer or smartphone. Whether you have a startup or a well-established organization, you can’t go wrong with Imprint Now:

• An array of merch – If you want to diversify your marketing portfolio, Imprint Now won’t let you down. There’s a huge variety of products, such as tote bags, T-shirts, can coolers, mugs, cups, table covers, banners, socks, sunglasses, and hoodies.
• Free shipping available – One of your duties is to cut costs, and Imprint Now understands your concerns. That’s why the company offers free shipping, regardless of the number of items you order. Whether you want just one or 1,000 products, you can have them delivered for free.
• Discounts on bulk buys – Another way Imprint Now helps you lower expenses is through special deals. Whenever you make a bulk purchase, Imprint Now slashes a big chunk off the final price. This can make a world of difference when marketing your firm, especially if you’re a startup.

Offering something for free might sound counterintuitive, but remember – your success depends on how many customers you can attract to your business. What better way to do so than to use the above business promotional products?

Just make sure your wares are suitable for your company. Analyze your target audience and figure out what works best.

And don’t panic if you run out of merchandise. Whenever you need to restock, Imprint Now is at your beck and call.