A Comprehensive Guide to Target Program Promoting Products

The official name of the Target program promoting products is the Target Partners Program. This is Target’s affiliate initiative that allows you to earn a commission by advertising Target’s offerings. Once you sign up, Target sends you a link to post on your website or social media profile. Whenever someone buys a product using the link, you can receive 1-8% of the sale.

Keep in mind that a click doesn’t automatically translate into a sale. When someone clicks the link, it leaves a cookie on the user’s browser, which usually stays there for up to a week. If the person purchases the product within those seven days, you cash in on your commission.

What’s nice about the program is that it doesn’t limit your right to make a commission to selling just the product on the link. The link is merely a gateway. It doesn’t matter whether the visitor buys the specific product on Target’s website or goes for something else.

The most important thing is that they used your link to access Target.

Target is pretty generous with its affiliate program, especially if you can encourage a lot of people to buy what you’re promoting. However, the company doesn’t partner with just about anyone. You need an established website or powerful social media presence.

Why? Because this means you attract many people to your platforms. The larger the audience, the larger the number of clicks, and the larger the potential for Target to sell products.

So, the first requirement is to have an appropriate website (no illegal or adult content) or a considerable social media following. The next step is to create a Target account. You can do so on this link. Follow the on-screen instructions to apply for your affiliate program and wait for Target to review your application, which can take over a month.

If Target approves your affiliate status, it’s time to set up your affiliate strategy. Simply access the affiliate dashboard and copy the link. Paste it to your content, and you’re good to go. If you have many website visitors or followers, it shouldn’t take your audience long to start clicking the link.

However, it’s essential to paste the link appropriately. It needs to be relevant to your post and incorporated naturally into the content. The anchor text also needs to be optimized to increase engagement.

From there, Target will gauge the performance of your link and compensate you accordingly. Most people receive 5%, but the number can be higher or lower, depending on the effectiveness of your affiliate campaign and the item category. High-performing links can deliver an 8% commission.

But what determines the efficacy of a Target affiliate link? The key is a metric called leads (aka actions in Target’s dictionary). Each lead (e.g., a website visit or a new Target account created) that results in a sale increases your performance and contributes to a higher commission. Target tracks the number of leads monthly.

Now, you might think you need to knock your fellow affiliate marketers out of the park with an extraordinary number of leads, but that’s not the case. To be eligible for a performance bonus, your link only needs to generate 11 leads (or actions) per month. If you can hit this number, it puts you in the lowest Tier 1, which includes links with 11-50 leads.

There are six more tiers in the Target program promoting products:

• Tier 2 – 51-300 leads – 6.5% commission
• Tier 3 – 301-1,000 leads – 7%
• Tier 4 – 1,001-2,000 leads – 7.25%
• Tier 5 – 2,001-4,000 leads – 7.5%
• Tier 6 – 4,001-10,000 leads – 7.75%
• Tier 7 – over 10,000 leads – 8% commission

Another great thing about this program is that performance bonuses cover all your links. For instance, if one of your links generates 4,000 leads and the other produces 7,000, you’re eligible for a Tier 7 bonus, meaning you can earn an 8% commission.

Keep in mind that not all items are the same for earning. Items in the “Health & Beauty” category earn the lowest commission, usually a flat 1%, regardless of how many leads you get. Baby gear and furniture items also have a slightly lower commission distribution, ranging from 3-5%. Many categories won’t earn commission at all, such as groceries, pet supplies, toys, movies, video games, consoles, or other electronics.

The Target program promoting products of the retail giant can be a real game-changer for your business. The money earned through sales can help you grow your enterprise and increase your online presence.

You know what else bolsters your presence? High-quality merch, especially tailor-made merch available at Imprint Now. Here’s what makes us your ideal partner:

• Customizable goods – Whether you want to promote your brand with mugs, pens, T-shirts, or other merchandise, Imprint Now won’t let you down. You can choose a generic model and customize it with artwork, graphics, colors, and patterns to ensure it resonates with your target audience.
• Discounts for bulk purchases – If you order Imprint Now products in bulk, you qualify for hefty discounts.
• No strings attached – When you order your merchandise, you don’t pay immediately. Instead, we show you a sample so you can see if the individual features work. Only after approving the design do you get to pay.